Once upon a time ...

when the idea of Styro Stone was born, one had to consider the use of colours and a logo.

the obvious choice for colours was green

because green buildings are the aim of using styrostones.

What you see here, is a (bad) snapshot of the envelope for Styro Stone at that time.

The colour on your screen might not match the real green for Styro Stone, because we have chosen a green that has a touch of turquoise in it, just like the ocean around a tropic island.

The tel-number displayed at the bottom was a free phone number (130...) used in Germany at that time, nowadays replaced in most countries by the 0800 ...

and the golden light of the sun

This is why our business-letter had this colour in the center, because you could not write black on green.

By using these envelopes and business-letter in full colours, we maintained a very important adavantage:

Prominence!

Please use our colours "prominently"

If you always try to use our colours "in full" instead of having our colours on e.g. white paper, we have the advantage of being always prominent.

We don't write letters any longer, so no longer the need to have business letters or envelopes in our colours.

But if you e.g. design a brochure: DON'T print our colours on white! Have a green based background for the whole page just like on this homepage, where we use a lighter green to enable us writing in black - or use a yellow background inside a green frame.

If you remember the times, when mail has been sent on paper, 99% of that paper and the envelopes were white with colours printed upon - our envelope were always easy to find in any stack of fresh (unopend) mail or in a stack of letters. Due to the "full" usage of colour.

For the exact use of our colours use the sample we have written down in our license agreement. (Manual StSt)

The exact name of the colours is the (old german) HKS 52 (green) and HKS 5 (yellow), there is not alway a certain way to give the description for modern colour-numbers. So please use the sample on paper we have given you.

Print-Colours and Computer-Colours

Please remember, the colours on computers cannot be made exactly as we want it. Every screen gives colours differently.

Whenever you have to print, check the colours according to our technical specifications (HKS 5 and HKS 52) or use the paper sample.

Not every country uses HKS-System, many use Pantone. Unfortunately there is no exact formular to change HKS into Pantone or another colour-system. In doubt, you have to find out yourself with your local printer.

For calculations in screen-colours see the excerpts from the following table

HKS Colours	HKS	Cyan	Magenta	Yellow	Black	RGB	RAL
	HKS 4	0	20	100	0	F5D300	1023
	HKS 5	0	30	100	0	F3C200	1028
	HKS 6	0	45	100	0	F0A500	1028
	HKS 51	100	0	45	0	00A4A4	5018
	HKS 52	95	0	55	0	00A597	6016
	HKS 53	80	0	60	0	00AF8C	6024

Screen-problems:

On my screen the exact representation of HKS 52 looks "too blue". We tested on several screens and the impression was the same. Maybe it does so on your screen, too.

However, we decided to use for our web-page a different green, divergent from the table's (exact?) HKS 52 conversion.

The colour of our logo

depends on....

if we can display our logo on a green background

it is of course yellow just like you see here on top of this web-page.

If you want a T-shirt, please choose a green one and put our yellow logo on it.

if we have to display it on other colours

it is preferably green, as it is on our invoices (we don't need to purchase green/yellow business letters only to have these invoices printed in our prominent colours).

Please DO NOT USE our yellow logo on a white background!

If you need to represent Styro Stone on a white background, please try to have a big green background for our (then) yellow logo.

Use the green logo on white background only, if there is no other way to show it.

one or two lines?

Our Styro Stone Logo is a little wide. Use it according to cirumstances in one or two lines.

(Please remember again the difference in colours on screen and print!)

Chinese usage

3 lines might be best in many cases. Please decide according circumstances

Whenever possible, do not use the chinese logo alone, it might be prominent, but take care the "latin" logo is shown as well

Chinese logo first?

Welcome. Just looks nice if added by the "latin" one.

Examples

click to open

bad example for using our logo

click to open

better example for using our logo

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